Make the people’s life easier.
Hi there, I’m Martina Ferro
Design lead | Senior UX & Product designer | Mentor
Based in Amsterdam, +12 years of experience with interdisciplinary teams across Europe.
Adaptive approch
My adaptive design approach ensures flexibility and responsiveness to evolving needs, resulting in impactful solutions tailored to business and user needs.
Inclusive mindset
With an inclusive mindset, I design experiences that embrace the rich diversity of users, ensuring accessibility and engagement for all individuals, regardless of background.
Ethical compass
I navigate towards solutions that prioritize integrity, accountability, and the genuine welfare of users, ensuring lasting trust and positive impact in every design endeavor.
Strategy
Find your direction
BUSINESS WORKSHOPS - STRATEGY CODESIGN - PROJECT MANAGEMENT
Driving Growth: Innovating Business Strategies
Crafting comprehensive business strategies that equip clients with the tools they need to thrive in today's market.
Through a blend of workshops and targeted activities, my approach is centered on uncovering innovative ideas, assessing their potential, identifying business opportunities, and charting a strategic direction.
Research
Listen your users
UX WORKSHOPS - EXPERT REVIEW - QUANTITATIVE / QUALITATIVE RESEARCH
User-Centriced design: Amplifying Needs, Driving Growth
Maximize the impact of your business with my tailored approach to understanding your users.
Through in-depth interviews, collaborative co-design sessions, and dynamic workshops, I empower your team to identify and address user needs, pain points, and untapped opportunities.
Design
Build your product
COMPONENTS LIBRARY - DESIGN SYSTEM - PROTOTYPING
Designing with Purpose: Creating Impactful Solutions
From conceptualization to prototyping and beyond, I collaborate closely with you to ensure that your vision is realized to its fullest potential.
My approach combines creativity, technical expertise, and a deep understanding of user needs to craft solutions that are not only visually stunning but also highly functional and intuitive to use.
Mentoring
Shape your growth
1:1 SESSIONS - TEAM SESSIONS - SKILLS MAPPING - CAREER PATH
Explore your needs, your skills, your motivations (or of your team)
The experience is grounded in personal goals: some people work on their communication or prioritization skills.
Others focus on building resilience or self-compassion. Whatever it may be, my mentoring program will empower you every step of the way.
I helped over +80 Brand & teams
to make the people’s life easier.
Working with Martina is an absolute pleasure. Her attention to detail is extremely impressive: she is a true professional and UX expert.
I enjoy collaborating with Martina for her expertise, but it is her methodical, innovative and positive approach to the project, that adds real value to the team. […]
Claire Lewis
Partnerships Director, Nike EMEA
More than a talented professional, Martina is a person full of human values ​​that are rarely found today.
Combined with a passion for her work, this mix makes for a pleasant person to work with, whose professionalism, timeliness, dedication and experience add value to a project.
Roberto Fratoni
Executive Creative Director, Frog Italy
]…] I believe that an excellent professional distinguishes themselves from an excellent technician by the former's ability to communicate and understand the client, independently frame project objectives, and manage business direction-related activities.
Martina has concretely demonstrated herself to be an outstanding professional, always ready to engage and give her best.
Mirko Santangelo
Creative Director at Paper Tiger® NY