30-DAY PRODUCT SPRINT
The expensive mistake isn't building too slowly.
It's building the wrong thing.
Build less. Learn faster. Grow smarter.
I don’t know
what to build first.
I have an idea I believe in, but too many questions come with it.
Who really needs it? What should the MVP include? What can I leave out? I don’t want to spend months and money building something before knowing if I’m solving the right problem.
I built it. Now I need to know if it works.
I have something real, but I still don’t have enough answers.
Are users understanding it? Where are they getting stuck? What should I fix, change or remove? I need evidence, not more assumptions, before deciding where to invest next.
I know something is holding it back.
My product is live, but growth, conversion or engagement isn’t where it should be.
I don’t want another redesign based on opinions. I need to find the real friction, understand what matters most and improve the parts that can actually move the product forward.
Too many ideas
You see countless possibilities, but not all of them deserve your time. The challenge is finding the opportunity with the strongest potential.
Key Outcomes
Unclear value
You know what you want to offer, but you're not sure users will see the same value. Before designing the solution, make the value clear.
Unproven assumptions
You're making important decisions based on what you think users want. Turn assumptions into insights before they become expensive mistakes.
Limited resources
Time, money and people are limited. You need to know where to focus your effort and what can wait.
Product friction
Something isn't clicking. Users may be confused, dropping off or not reaching the value you intended. Find the friction before adding more features.
No clear next step
You have ideas, feedback and data, but no clear direction. Bring everything together, prioritise what matters and decide what to do next.
The goal isn't to do more.
It's to focus on what matters most.
Ready to find out what matters most?
Tell me where you are, what you're trying to solve and where you want to go.
Apply for one of 4 spots in October 2026 (free-commitment).
NEXT SPRINT · OCTOBER 2026
DISCOVER THE 30-DAY PROGRAM
Understand
Question what you think you know.
Every stage comes with assumptions: about your users, your value proposition, your product or what needs to change next.
We step back and look at the bigger picture: your business goals, your users, your current experience and the decisions you're facing. We challenge the assumptions behind them to uncover blind spots, opportunities and the questions that really need answering.
Before deciding what to do next, we make sure we're solving the right problem.
Define
Team-Centric
Solution Design
Crafting Customized Strategies to Elevate Team Performance.
During this phase, we are focus on designing solutions tailored to improving team performance. Set clear, actionable goals to boost efficiency and foster better teamwork.
Collaborate with the team to develop practical solutions, such as streamlined processes or new tools, that address the identified inefficiencies and enhance overall team dynamics.
Set up
Implementation
or scouting partners
Roll out solutions smoothly, train the team, and ensure seamless integration and alignment.
This phase involves implementing new solutions to ensure a smooth transition. We provide comprehensive training on new methods and tools, so the team is well-prepared to adapt. Additionally, we handle the gradual implementation of changes, monitor progress, and make necessary adjustments.
We also scout for potential development partners to support the effective execution of the designed solutions, ensuring a successful integration and alignment with your team’s needs.
Hi, I’m Martina
and I will be your facilitator.
Independent Design Lead with +15 years of experience in crafting digital products and team’s processes for global clients and interdisciplinary teams,
Since 2008, I have been working as a freelance entrepreneur and consultant where I worked with important brands Kartell, Pirelli, Chanel, Deutsche Bank, Médecins Sans Frontières, and many others.
Since 2019 I living in Amsterdam, collaborating with teams across various European cities between Italy, Spain, Germany, Netherlands, and Ireland full remotely.
My primary objective is to help my clients and teams align their business goals with delivering the best user experience possible and in the meanwhile to level up the design team’s skills and increase confidence in each to achieve the goals as a team.
One month. One focused product challenge. One clear next step.
I collaborate with a select group of specialists with diverse expertise, ready to tailor solutions to your needs. Whether it's optimizing workflows, integrating technology, or enhancing team performance, our adaptable team will guide you through each step, ensuring your organization achieves its full potential.
Expert Process
check-up
15 to 30 days required
• Discovery & Research Workshop
• Process Mapping Workshop
• Bottleneck Analysis Session
• Tools Audit Session…
If you’re seeking expert analysis to identify what's not working in your processes and improve them internally, this service is ideal. You'll receive a detailed report with actionable recommendations for lasting improvements.
Expert check-up
+ Solution Design
45 to 60 days required
• Expert check-up reports
• Goal Setting Workshop
• Co-design Process Design
• Problem-Solving Session…
If you’re looking for expert analysis combined with design and co-design sessions to innovate and unlock new opportunities, this service is ideal for you. We provide tailored strategies to identify inefficiencies, collaborate on creative solutions, and implement actionable improvements that drive team performance and growth.
Check-up + Design
+ Implementation
More than 60 days
• Expert check-up reports
• Co-design & ideation solutions
• Planning & Support implementation
• Follow-up & Team-Retro…
If you’re looking for a service that covers every stage this is ideal. We assess your current processes, develop tailored solutions, and ensure smooth integration, guiding you through each step for effective and lasting improvements.
Do you have any questions for me?
Feel free to contact me at hello@martinaferro.com